Daily Prophet Editor: Reese Caldwell
There is an office of the Daily Prophet in Diagon Alley. Letters to the editor should be sent by owl to "The Daily Prophet, Diagon Alley, London." Only IC posts allowed here.

Moderators: Reese Caldwell, - Sara Krause -

A dark shop which, according to the sign, sells Barn, Brown, Screech, Snowy, and Tawny owls. Only IC posts allowed here.

Come in here for Ice Cream! Only IC posts allowed here.

Come here to buy your textbooks. Only IC posts allowed here.

This shop sells a wide variety of tricks and practical joke items. Only IC posts allowed here.

Large white marble building, staffed by Goblins, so don't even think of trying to rob it if you know what's good for you. The main floor of offices is on street level, but the vaults are miles below, accessable by a magic cart. It is rumored that the goblins keep dragons and sphinxes down there to guard the high security vaults. Only IC posts allowed here.

Full of broken wands, lopsided scales, etc., and a thin little book called Prefects Who Gained Power. Only IC posts allowed here.

A small, shabby-looking inn on Charing Cross Road, London, sandwiched between a big book shop and a record store. Only IC posts allowed here.

Madam Malkin's is next door to Flourish & Blotts. Hogwarts school robes are to be found here. During one summer sale, they sold robes which are beautifying, fattening, lengthening, plain, self-ironing, slimming, spangled, and temperature-adjusting, with a free frog-skin belt with every purchase. Only IC posts allowed here.

The walls are covered with cages and the place is noisy with the sounds of all the animals. Only IC posts allowed here.

Publishing firm located at 18a Diagon Alley. Only IC posts allowed here.

Owned By: Eliora Olivander
A narrow and shabby little shop. The window displays a faded purple cushion upon which sits a single wand. The walls are lined floor to ceiling with thousands of narrow boxes. The furniture consists of a single spindly chair. Only IC posts allowed here.

Owned By: Devlin Shanks
Quality Quidditch Supplies displayed a full set of Chudley Cannons robes in the front window. Only IC posts allowed here.

Moderator: Devlin Shanks

Quibbler Editor: Felicity Warren
Only IC posts allowed here.

Moderators: Henna Raquel Smith, Felicity Warren

Scribulus Everchanging Inks is next door to Quality Quidditch Supplies. It sells ink, parchment, and quills. Only IC posts allowed here.

Only IC posts allowed here.

Slug & Jiggers Apothecary sells potion ingredients. It's a fascinating shop crammed with all sorts of interesting things. There are barrels of slimy stuff lined up on the floor and jars of all sorts of powders, herbs, and the like along the walls. Bundles of feathers, fangs, and claws hang from the ceiling. The whole place smells very bad, a mixture of bad eggs and rotten cabbage. Only IC posts allowed here.

Located at 59 Diagon Alley and advertised in the Daily Prophet. The offer "action holidays for the wizard family with a sense of adventure!" Some of their tours include: Transylvanian castles for rent, with the host a guaranteed vampire; a trip down the "Zombie Trail" where you can come "face to face with the living dead!"; a cruise through the Bermuda Triangle where you'll see the remains of ships which "didn't spot the monster." The small print at the bottom warns that "Terrortours accepts no responsibility for death or injury." Only IC posts allowed here.

Owned By:
The Malfoys 100%
An upscale clothing shop. Only IC posts allowed here.

Owned By: Fred and George Weasley
Located at number 93, the Weasley twins have set up premises in Diagon Alley selling their candies, joke wands, and other goodies. The store is colorful, large, and filled with amazing things. It does a booming trade. Only IC posts allowed here.

Moderators: Fred Weasley, George Weasley